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We believe that when an individual or couple can choose sexual behaviour and experiences with confidence, happiness and awareness, they open the doorway both physically and emotionally to sexual wellness. How they choose to achieve this, is their own journey.

A quick Google search of the term “sexual wellness” brings a deluge of information, with two of the top three posts from Walgreens and Amazon showing how prevalent this category is within the health and wellness category.

It should not come as a surprise that individuals now more than ever are taking care of their sexual wellness in more ways than one. With new products popping up in local grocery store aisles from personal lubricants to nutritional supplements, the growth trends for sexual wellness and feminine products are on the rise.

It takes courage to speak about Sexual Wellness. To be open to seeing things differently, and to believe that something feels right to you – no matter what others think.

Consumers are now more conscious than ever when it comes to their sexual wellness and are becoming more open about purchasing products to aid this.

Baby boomers, who want to continue to have active sex lives as they get older fuel sales of erectile dysfunction (ED) drugs, nutritional supplements for sexual enhancement, and personal lubricants.

The National Institutes of Health estimates that ED affects as many as 30 million men in the United States. There’s no doubt that these products are at the forefront of people’s minds because they account for 78.1% of the total sexual wellness market.*

Sales of products that enhance sexual experiences, such as personal lubricants, increase online, in specialty stores, and even in mass market channels.

Aging female consumers and women with certain health conditions (such as diabetes) who are likely to experience vaginal dryness begin to consider personal lubricants an important part of their sexual regimen. Natural ingredients and organic formulations are expected to become more popular with women using vaginal moisturizers for everyday use.

gay menThe topic of sexual wellness and products to support this conversation are no longer the domain of small, dark, specialty shops, and obscure online websites.

As Sexual Wellness products continue to trend toward a more prevalent position in mainstream media and increase in availability on mass-market shelves - the opportunity has never been greater to provide consumers with an unforgettable experiential one-stop-shopping destination for sexual wellness products.

With more relaxed attitudes about sexuality, there is a proliferation of sexual wellness products in both retail and online stores.

Vibrating devices, supplements for sexual enhancement, condoms, and personal lubricants are everywhere. More and more retailers and online sites are embracing consumers’ interest in adult toys. 

Adult and specialty stores are major channels for sexual wellness products, but mass merchandisers and drug stores are also seeing opportunity in the category and are experimenting with introducing these kinds of products into their stores.

According to our Sexual Wellness: U.S. Market Analysis and Opportunities report, about 25% of all sexual wellness products are sold online.

sex toys sales in 2014

JO® products are formulated with the world’s highest quality ingredients & held to the highest level of manufacturing practices.

According to Kline’s Sexual Wellness: U.S. Market Analysis and Opportunities report
About Kline & Company
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. For more information,

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